Between Amazon and Mars is... a conspiracy.
Some conspiracy theory: On June 16, 1963 in Albuquerque, New Mexico beings from outer space had a close encounter with human. His name was Paul Villa, who was been taught telepathy since he was 5 years old by extraterrestrial intelligence. The intelligent beings from outer space said they were here on a friendly mission to help our people; that they have bases on our moon; that Phobos, one of the two moons of Mars is hollow and is artificially constructed; and that there is a Superior Intelligence that governs the Universe and everything in it. To help our people, they planted a seed of their own, and 6 months later on January 12, 1964 a baby boy was born in Albuquerque for the world to know as JPB - Jeffrey Presley Bezos or Just a Pretending Being. JBP is the pretending intelligent being from outer space.
JPB had a big dream to privatize space travel and colonize Mars in the way will help our people. But how? In a world that is still primitive to travel through space, would start somewhere --- build a business to fund the dream.
But, how? First, by LISTENING. With very limited logistics JBP had to listen to humans by asking questions like:
What’s changing in the market?
What new technologies or products coming out or being invented?
What can I do that’s never been done before?
Many flocked to the internet for their money-making devices and services but he had to be quick. And, coming from an advanced species, he knew generations and intelligent being alike will always seek for new information and wisdom. People will never stop wanting knowledge.
The simple answer is “Books!”
Yes, books and JBP has to sell a lot of books.
Just CREATE it. Creativity is what JBP wanted to impart to all of us. He dreamed. He built. He faced challenges. He still builds. He fails. He started all over. He pushes himself so that others can see to go higher and higher as others thought it is not possible. And he gets tired, but he does it anyway. And he built a team of gutsy humans who refuse to give up. www.RELENTLESS.com was born.
RELENTLESS.com started small and was not an overnight success. They have so many good ideas to make the RELENTLESS.com BIG.
For JBP, it not enough to have good ideas, they must be implemented wisely, efficiently, and effectively.
EXPERIMENT. JPB’s team turn their good ideas into experiments, making adjustments, and keep improving. Experimentation taught them what works and what doesn’t. Not every good idea will blossom into the real world like RELENTLESS.com. How about changing the name? Today, if you experiment in your browser and type in the URL www.RELENTLESS.com, you will be surprise where it will end up. In the jungles of AMAZON? Literally, the AMAZON forest is the largest and most diverse tract of tropical rainforest in the world with an estimated 390 billion individual trees divided into 16,000 species.
Remember the books?
The book came from paper, and the paper from trees. And by taking these books into the electronic jungle is a challenge. JBP’s team must turn the lesson they learned in the experiment that will benefit everyone.
But again, how?
The Amazon team has to SYSTEMIZE. Further experiments turned their ideas into a well-oiled money making system where people looking for wisdom and new information can purchase them at Amazon. JBP innovated the book publishing and distribution system that traditional bookstore closed while his business thrives. He then was able to sell all sort of things in the Internet. And anybody who willing to apply the system will able to benefit from it through the Amazon Associate program. Associates receive a commission for referring customers to Amazon by placing links to Amazon on their websites, if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs.
That is powerful.
Online shops come and go. Amazon needs continuity and it should last or at least spread enough to help others use it in various ways.
FOCUS. JBP and his Amazon team focused on implementing the innovation for a long time that it becomes a core way of people buying and selling things. Yes, people are selling things. Amazon opened a Third Party Sellers program, and in 2008 40% of Amazon sales derived from them.
JPB is truly an innovator which his focus can be summed up as:
- Pay attention to unmet needs.
- Challenge conventional wisdom.
- Push boundaries.
- Improve what you do now.
- Make changes wisely.
- Make sure they work.
- Once you’ve proven a successful innovation, use it. A lot!
JBP and Amazon have gone from good to better to best!
By REPEATING the innovative process of:
And repeating again, and again which today Amazon is in ASIA, Europe, North America, Oceania, and South America.
Ok I get it.
What about MARS?
Well, JBP founded Blue Origin company out from his Amazon website revenue that built his penis-shaped rocket ship safely tucked away at his launch site in West Texas. On November 23, 2015 JBP’s rocket flew a flawless mission -- soaring to 329,839 feet and then returning through 199-mph high-altitude crosswinds. It made history for able to make a gentle, controlled landing just four-and-a-half feet from the center of the pad. NASA never done a controlled landing before or JBP's close rival, Space X.
What is the significance of the landing?
In our conspiracy theory, JBP’s inner voice may say, "E.T. Come home." The landing will able reusability and continuity of rocket ship to go beyond Mars for him to come home.
For us humans, the landing will able us to explore deep into space and become intelligent beings to help other beings in the universe.
The Innovator by LIFE Leadership. Obstacle Press. August 2015.